![]() Other apps require things like merchant accounts that sync with third-party verification sites like. Swipe It charges a $15 set-up fee, $20 per month and $0.15 per transaction. Square charges $0.15 per transaction plus 2.75 percent of the purchase for a swiped card (3.15 percent if you type in the credit card number). ![]() Most apps also do double duty with your iPhone, meaning that as long as a customer is comfortable signing his or her name in the equivalent of an 8-point font, you can even further miniaturize the sales experience.īut there's a reason the hardware is free. Then you enter the total amount of the sale, swipe the card through the attached hardware, and the customer signs directly on the touch screen. To make a sale, you open the app - a simple screen that mimics a traditional cash register (with bonus features that you can experiment with once you're ready). ![]() Companies like Square, Inner Fence, AppNinjas, Pay Anywhere, Intuit GoPayment and Swipe It offer free app downloads and will then send you the hardware in the mail - typically a small swiper that plugs into your iPad's headphone jack and reads a credit card's magnetic stripe. But to accept cards efficiently with your iPad, you need hardware as well as software.įortunately, generally both the hardware and the app are free. Sure, you can type in a customer's credit card number by hand. Well, forget about a built-in, point-and-click feature for accepting credit cards. Perhaps you've already used your iPad as a barcode scanner - for example, to read grocery codes to find coupons and better deals. Now that we've investigated the "why" of the iPad credit card reader, let's investigate the "how" on the next page. The iPad credit card reader applications make the sales process immediate it enables the sales associate to go where no cash register has gone before - bravely out into the field to meet customers on turf that was previously off limits. A customer doesn't even get the chance to make that solitary walk from product shelf to checkout aisle, which would allow his or her prefrontal cortex one last chance to overpower the amygdala's product lust. Instead associates roam the floor with high-tech swipers in hand, offering customer service and immediate sales assistance. In fact, if you've been to an Apple store to buy an iPad, you've seen the power of this mobile payment system in action. A top tier of at least five apps joined by a gaggle of others allow you to accept credit cards anywhere, anytime - making it easier (and less painful) for your customers to buy your wares. ![]() So, what does this have to do with the iPad and its card readers? Well, in addition to being undeniably aesthetically pleasing, your iPad can be a powerful tool of anesthetic. Offering customers the ability to pay with a card, even at a garage sale or a football game, "anesthetizes the pain of paying," according to Loewenstein. So if you're selling something, and you're trying to get customers to buy more, you'd do well to decrease this pain (or increase customer's pleasure, but that's another story). According to Loewenstein's study, which was published in the prestigious journal Neuron, people spend until the anticipated pain outweighs the anticipated pleasure. But here's what else it proved: That price hurts less if you pay with credit than it does if you pay with cash. ![]()
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